55
french curve
Worth a lookShows low returns (0.8%), but soft demand (-9.9% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$4.38–$46.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good585.63avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Market size
Okay$127K$127K/yr · 151K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand