44
fray check
Skip itPrices mostly outside the sweet spot ($5.86–$15.75) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Market size
Good$356K$356K/yr · 264K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,547.3avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.10avg listing price — sweet spot $15–$100
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$5.86–$15.75cheapest to priciest tracked listing — scored on the share inside $15–$100