46
framing tools
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.74avg listing price — sweet spot $15–$100
Price range
Incredible$29.56–$70.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great139.38avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$102K$102K/yr · 98K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Signals Low Review Barrier