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football iron on patches
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Review moat
Great100.35avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Price range
Okay$4.43–$19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.53avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 305K searches