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football beads
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Review moat
Great101.8avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Growth
Great+64.0%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.59–$22.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.38avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 73K searches