33
food safe wick for butter candle
Skip itPrices mostly outside the sweet spot ($5.50–$10.08) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,910.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$7.85avg listing price — sweet spot $15–$100
Market size
Bad$65K$65K/yr · 126K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Price range
Bad$5.50–$10.08cheapest to priciest tracked listing — scored on the share inside $15–$100