61
foam letters
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$4.62–$89.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good870.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.69avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Market size
Okay$188K$188K/yr · 251K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality