48
fly tying scissors
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$22.50avg listing price — sweet spot $15–$100
Review moat
Great218avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.95–$104.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 45K searches
Brand share
Bad96%top-5 brand share — brand-locked demand