55
floral tissue paper
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but strong incumbent ratings (4.8★) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great417.32avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.57–$23.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.99avg listing price — sweet spot $15–$100
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 513K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand