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floral tape
Worth a lookShows searches that convert (14.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Market size
Good$724K$724K/yr · 755K searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,102.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$6.75avg listing price — sweet spot $15–$100
Price range
Bad$3.74–$9.93cheapest to priciest tracked listing — scored on the share inside $15–$100