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floral ribbon
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a small market ($53K/yr) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good819.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.84–$30.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.81avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 180K searches