Skip to content
43

flip book kit

Skip it

Soft demand (-16.7% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 17Conversion 63Competition 21Returns 88Price range 88Avg price 95Brand share 20Review moat 72Quality gap 28

Avg price

Incredible$26.78

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$9.54–$70.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good605.69

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$132K

$132K/yr · 89K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Trend