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49

fleece fabric

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Soft demand (-28.6% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 11Conversion 11Competition 71Returns 80Price range 72Avg price 77Brand share 73Review moat 64Quality gap 53

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great$15.67

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good$6.88–$36.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good941.12

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$146K

$146K/yr · 1.1M searches

Growth

Bad-28.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

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