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film canisters
Worth a lookShows searches that convert (17.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Great+90.4%90-day search growth — must beat 0% to launch
Review moat
Great370.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.08–$22.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$192K$192K/yr · 104K searches
Avg price
Okay$10.62avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Signals Low Review Barrier