47
feathers for vase
Skip itSoft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$16.24avg listing price — sweet spot $15–$100
Price range
Great$4.65–$115.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,195.09avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Bad$88K$88K/yr · 306K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand