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53

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Worth a look

Shows a sweet-spot price point ($21.69 avg), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.

Market size 55Growth 36Conversion 37Competition 52Returns 78Price range 80Avg price 92Brand share 22Review moat 73Quality gap 58

Avg price

Great$21.69

avg listing price — sweet spot $15–$100

Price range

Great$4.58–$58.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good574.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$381K

$381K/yr · 591K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Products