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fastrack
Skip itSoft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$54.60avg listing price — sweet spot $15–$100
Review moat
Great217.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$100K$100K/yr · 197K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Price range
Okay$9.66–$348.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.2%90-day search growth — must beat 0% to launch
Signals High Price