49
fancy markers
Skip itSoft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.06avg listing price — sweet spot $15–$100
Price range
Okay$5.71–$22.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,148.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 110K searches
Growth
Bad-25.2%90-day search growth — must beat 0% to launch