fan sticks
Worth a lookShows demand growing +291.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+291.9%90-day search growth — must beat 0% to launch
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good914.46avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay$4.82–$24.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.86avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 64K searches