65
fan brush
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Growth
Great+68.1%90-day search growth — must beat 0% to launch
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good672.55avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.49–$22.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.71avg listing price — sweet spot $15–$100
Market size
Bad$89K$89K/yr · 116K searches