50
fan brush for painting
Worth a lookShows searches that convert (11.6% search→purchase), but soft demand (-18.5% this quarter) keeps it on the watch list.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great431.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.36avg listing price — sweet spot $15–$100
Price range
Bad$3.74–$18.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$69K$69K/yr · 72K searches
Growth
Bad-18.5%90-day search growth — must beat 0% to launch