50
fall tissue paper
Worth a lookShows a thin review moat (252 avg reviews), but prices mostly outside the sweet spot ($5.83–$13.99) keeps it on the watch list.
Review moat
Great252.25avg incumbent reviews — the moat a new listing must climb
Growth
Great+76.4%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.30avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 96K searches
Price range
Bad$5.83–$13.99cheapest to priciest tracked listing — scored on the share inside $15–$100