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fall construction paper
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good1,147.92avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.39–$22.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.79avg listing price — sweet spot $15–$100
Market size
Bad$88K$88K/yr · 47K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand