49
fake water
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.24avg listing price — sweet spot $15–$100
Price range
Great$4.18–$75.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good1,190.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 175K searches
Growth
Bad-18.6%90-day search growth — must beat 0% to launch