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fake sprinkles
Skip itPrices mostly outside the sweet spot ($4.82–$9.97) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great208.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$7.65avg listing price — sweet spot $15–$100
Market size
Bad$71K$71K/yr · 212K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.82–$9.97cheapest to priciest tracked listing — scored on the share inside $15–$100