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fabric tape
Worth a lookShows searches that convert (10.3% search→purchase), but prices mostly outside the sweet spot ($4.03–$13.60) keeps it on the watch list.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$726K$726K/yr · 927K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Bad6,398.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad$7.63avg listing price — sweet spot $15–$100
Price range
Bad$4.03–$13.60cheapest to priciest tracked listing — scored on the share inside $15–$100