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fabric scissors
Launch itA $3.3M/yr market growing +5.7% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Incredible$3.3M$3.3M/yr · 2.3M searches
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.38–$38.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.05avg listing price — sweet spot $15–$100
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,655.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality