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fabric markers
Launch itA $1.5M/yr market growing +32.8% this quarter with returns at 1.4% — clears our launch bar.
Market size
Great$1.5M$1.5M/yr · 1.7M searches
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Growth
Good+32.8%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.71avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad7,936.52avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.34–$18.14cheapest to priciest tracked listing — scored on the share inside $15–$100