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fabric hole punch

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A small market ($84K/yr) — this niche doesn't clear our bar today.

Market size 21Growth 35Conversion 57Competition 35Returns 54Price range 68Avg price 76Brand share 61Review moat 25Quality gap 40

Avg price

Great$15.36

avg listing price — sweet spot $15–$100

Price range

Good$6.58–$32.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.3%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,600.63

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$84K

$84K/yr · 114K searches

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