46
f35 model
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$51.75avg listing price — sweet spot $15–$100
Review moat
Great179.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$14.68–$184.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$69K$69K/yr · 78K searches
Growth
Bad-20.4%90-day search growth — must beat 0% to launch