47
eye mesh
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Review moat
Great115.07avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.79–$19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.71avg listing price — sweet spot $15–$100
Market size
Bad$50K$50K/yr · 158K searches