57
exotic wood
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$37.42avg listing price — sweet spot $15–$100
Review moat
Great196.17avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.76–$103.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 83K searches
Signals No Dominant Brand