Skip to content
50

excelsior

Worth a look

Shows low returns (0.4%), but a small market ($72K/yr) keeps it on the watch list.

Market size 18Growth 40Conversion 65Competition 39Returns 98Price range 87Avg price 95Brand share 36Review moat 70Quality gap 33

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.49

avg listing price — sweet spot $15–$100

Price range

Great$7.02–$82.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good684.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$72K

$72K/yr · 37K searches

Products