56
embroidery scissors curved tip
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,019.72avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.18–$30.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.64avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 46K searches
Signals No Dominant Brand