50
embossing foil
Worth a lookShows a sweet-spot price point ($20.79 avg), but soft demand (-57.8% this quarter) keeps it on the watch list.
Avg price
Great$20.79avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great257.05avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.88–$52.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 78K searches
Growth
Bad-57.8%90-day search growth — must beat 0% to launch