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electric hole puncher 3 hole
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$91.07avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$555K$555K/yr · 166K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,949.1avg incumbent reviews — the moat a new listing must climb
Price range
Bad$9.19–$420.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price