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elbow patches
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Review moat
Good730.09avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.19–$21.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.39avg listing price — sweet spot $15–$100
Market size
Bad$37K$37K/yr · 100K searches
Growth
Bad-45.7%90-day search growth — must beat 0% to launch