58
elastic band
Launch itA $1.3M/yr market growing +7.2% this quarter with returns at 1.3% — clears our launch bar.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 1.3M searches
Price range
Great$4.04–$67.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.82avg listing price — sweet spot $15–$100
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,634.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality