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eggmazing markers
Skip itSoft demand (-80.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.28avg listing price — sweet spot $15–$100
Price range
Good$8.90–$22.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,123.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad$22K$22K/yr · 17K searches
Growth
Bad-80.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand