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egg stamp
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great197.67avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$13.07avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.53–$25.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$127K$127K/yr · 210K searches
Growth
Bad-10.0%90-day search growth — must beat 0% to launch