45
edible silver leaf
Skip itPrices mostly outside the sweet spot ($6.21–$15.96) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good523.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.91avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 78K searches
Price range
Bad$6.21–$15.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier