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edible gold leaf
Skip itSoft demand (-14.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$308K$308K/yr · 480K searches
Avg price
Okay$10.78avg listing price — sweet spot $15–$100
Review moat
Okay2,743.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Bad$5.99–$17.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch