37
easels for signs
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.70avg listing price — sweet spot $15–$100
Price range
Great$11.45–$33.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,957.4avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Returns
Bad8.1%return rate — above 5% kills the launch gate
Market size
Bad$22K$22K/yr · 30K searches
Signals High Returns