61
earring making kit
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Good$13.69avg listing price — sweet spot $15–$100
Price range
Good$4.48–$33.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$551K$551K/yr · 1.5M searches
Review moat
Okay2,123.79avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand