53
earring hooks
Worth a lookShows low returns (1.1%), but pricing outside the sweet spot ($8.54 avg) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good$378K$378K/yr · 637K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,735.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$4.46–$18.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Signals No Dominant Brand