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dry sift screen
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Great$60.80avg listing price — sweet spot $15–$100
Review moat
Great336.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.17–$182.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 31K searches