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dry erase markers for black dry erase board
Skip itSoft demand (-13.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.83–$25.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.28avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,555.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 65K searches
Growth
Bad-13.4%90-day search growth — must beat 0% to launch