54
drawing paper
Worth a lookShows low returns (0.7%), but soft demand (-11.4% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good$569K$569K/yr · 601K searches
Price range
Good$5.31–$29.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Review moat
Bad4,651.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand