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51

drawing mannequin

Worth a look

Shows a sweet-spot price point ($20.73 avg), but a small market ($97K/yr) keeps it on the watch list.

Market size 24Growth 26Conversion 31Competition 44Returns 82Price range 82Avg price 89Brand share 47Review moat 76Quality gap 80

Avg price

Great$20.73

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$6.71–$58.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great478.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Market size

Bad$97K

$97K/yr · 191K searches

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