50
drafting board
Worth a lookShows a sweet-spot price point ($75.80 avg), but soft demand (-29.2% this quarter) keeps it on the watch list.
Avg price
Great$75.80avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Great494.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Okay$14.41–$206.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$148K$148K/yr · 127K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.2%90-day search growth — must beat 0% to launch